Mark interviews Eric Ries, author of the New York Times Bestseller The Lean Startup. This episode is all about building businesses in the most efficient and effective way possible. This includes having a "business hypothesis," knowing when to go after the money, and how to "Fail Fast" while continuing to build a better product. We'd like to thank our sponsors Fenwick & West, and MozyPro--Protect your data, protect your business. For more, visit thisweekin.com Timecodes: 00:00 Welcome, our guest is Eric Ries, founder of the Lean Startup Movement. 00:45 Intro to Eric 01:17 Background, before the Lean Startup 01:53 Yale during the Dot Com Bubble 3:35 The real entrepreneurs come out during a down economy 4:15 Eric's startup history 6:30 Why did it take so long to ship? 8:17 How did you decide to go with either shrinkwrap or web only product? 9:14 What was the root cause of the failure of your first company? 11:00 Mark on over-hyping PR 11:50 Startup problems! 13:43 Why would you talk to journalist? Why waste energy? 14:20 People go too fast to internationalize 14:45 Eric: The vital function of a startup is to learn how to build a sustainable business 15:40 Discussion of Awe.sm 17:30 Can you make startups science? 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! What do you do better, different, or what do you want to achieve? 20:42 Looking for the "Up and to the Right" charts 21:20 Starting points for business should be a problem 22:10 Eric: Innovation
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